9 Types Of Digital Marketing (And How To Optimise Them For Your Business)

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Digital marketing came into the picture as one of the most vital strategies to promote businesses when everyone became more connected 24/7 through the help of the internet. 

The current situation has proven that ever since the COVID-19 pandemic put the world under threat.  Everyone has no other choice but to stay at home to prevent getting exposed to virus transmissions, which propelled the rate of digitalisation exponentially because more consumers are now online. 

With an estimated 5 billion internet users worldwide, becoming accessible online is the only option for businesses to reach out to consumers. Take the opportunity to solidify your brand awareness and expand your online presence as more people will have internet access in years to come.  

Engage with your customers by maximising your digital marketing campaigns and apply the digital marketing trends in 2022 mentioned in this video:

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To interact, connect, and communicate more with your customers, here are the different types of digital marketing that you need to know and how you can use them.

9 Types OfDigital Marketing

1. Search Engine Optimisation (SEO)

To improve the visibility of a website organically on search engines like Google, Yahoo!, and Bing, businesses use search engine optimisation. 

This type of digital marketing works by strategically inserting keywords into the content. The keywords are words or phrases that people type into a search engine to find answers online. Using them helps increase the visibility of your content organically, which means it can likely become one of the most relevant answers to the user’s search intent. 

ALSO READ: Keyword Research Guide: Identify The Right Keywords To Optimise Your Digital Marketing Campaigns

Once you successfully implement SEO to your content, you can expect the web page where it is can rank higher as more people click on it on search engine results pages (SERPs). 

2. Search Engine Marketing (SEM) / Pay Per Click (PPC) Advertising

This type of digital marketing is in contrast to SEO. Instead of waiting for months until your content appears on SERPs, you are bidding for the right to use the most search keywords and secure a spot, somewhere at the top of search results for your SEM ad, if you utilise the right strategies.

The only catch that you need to know if you opt for SEM is that you have to pay for the number of clicks your SEM ad gets, and that is where its alternative name, pay per click derived from. 

3. Social Media Marketing

Another type of digital marketing that businesses use to promote their products or services is social media marketing. As its name implies, it is about marketing on social media platforms like Facebook, Twitter, Instagram, etc. 


As more people use social media worldwide, it only makes sense why businesses should try social media marketing since they can interact, stay connected, and communicate with more of their potential customers. 

LEARN MORE: The 5 Pillars Of Social Media Marketing

4. Content Marketing

Content marketing is another type of digital marketing that plays a significant role in informing consumers about something and nudging them to make a purchase. 

When you opt to use content marketing, you should know it comes in different forms. Apart from blogs, videos, podcasts, and digital content creation (infographics) are all examples of content marketing, and they can all help small businesses develop by leveraging their existing material.

READ MORE: Essential Guide to Content Marketing in Singapore 2022

5. Email Marketing

You can also inform and persuade new or existing customers by sending an email to their email addresses, which is why this type of digital marketing is often referred to as email marketing. 

To implement email marketing, you will need to encourage visitors to your website to subscribe to your email list. The email list will become a guide to know which one you should send the emails to when you have the newest products or latest promotions.

ALSO READ: 6 Effective Ways To Build An Email List

1. Mobile Marketing

Mobile marketing is another type of digital marketing that refers to campaigns that you see on your smartphone or tablet. Here is an image below to get a clear picture:

These notifications are campaigns from various brands that notify the user on promotions or news related to the brands. In some cases, you may also encounter some that might require you to download a particular application.

2. Marketing Analytics

Marketing Analytics is also a type of digital marketing but with a different approach. It collects data from customers to help discern what content they should use to promote their niche and to keep the content engaging.

A good example that uses marketing analytics is Netflix. 

The series and movies that Netflix suggests to their customers takes reference to their watching history, likes, and lists. When using marketing analytics, you should know that it uses statistics, predictive modelling, and even machine learning to discover invaluable insights about the customers.

3. Affiliate Marketing

Affiliate marketing is a type of digital marketing that involves promoting products or services from other companies on your platform. If you opt for affiliate marketing, you should know that your business may earn commissions or bonuses as an affiliated brand. 

LEARN MORE: Affiliate Marketing And SEO: 4 Myths Debunked

4. Video Marketing

Video marketing is another type of digital marketingthat is currently trending. Many people spend over a billion hours watching videos every day on YouTube alone. 

With the rising use of TikTok and Reels, including that in your video marketing will surely help you attract more traffic, gain leads and earn conversions as your online videos generate a lot of views.


Which type of digital marketing is suitable to promote your business? Try experimenting with each one to find out which delivers the most fulfilling results. If you need help, get in touch with a digital marketing agency for additional support.

Contact OOm, an award-winning digital marketing agency in Singapore, at +65 6391 0930 or leave us a message on our website to let us know how we can help with your digital marketing needs.


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