Finding Success as a Rural Business Owner

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If you’re from the city, then the hard task of finding success as a rural business owner is even harder. However, there is also a multitude of different reasons as to why to relocate to the countryside. Life is quieter than usual, and being surrounded by nature can often do much for one’s mental health if they’ve been surrounded by sounds of urban hustle and bustle. 

With that being said, the struggles of rural living are often underestimated by most rural newcomers, especially those that intend on running a business. Internet availability, for instance, can severely impact your business procedures, making them more expensive/tiresome in many cases, and sometimes outright impossible. Despite this, modern technology has allowed us to overcome many of these issues. Here are some different ways that you can utilise technology as a means of finding success as a rural business owner.

  • Social Media: Even if your WiFi isn’t ultra-speed, that shouldn’t stop you from keeping a good social media presence. Social media isn’t only good in that it gives your business exposure, but it will also act as a medium for potential customers and business partners to get in touch with you. The best way to make sure that your business stands out is to post good quality content and post it regularly. Some certain types of business work great on social media, such as travel and tourism. If your business is travel-related and you’re not utilising social media that you are missing out on a whole lot of potential revenue.
  • Make sure your website is mobile-friendly: While social media is mostly browsed through our mobiles, websites tend to be accessed primarily by those using computers. However, that isn’t always the case, with many people attempting to access your website, rather than looking solely at your Instagram. That is why, if your website isn’t mobile-friendly, then you’re likely going to lose out on potential customers. Making your website mobile-friendly also isn’t the hardest thing to do. If you’re using WordPress, then you can just download a theme that will do all of the tricky work for you.
  • Talk to a professional: When it comes to money, you’re going to want to go the extra mile when deciding where to put it. That way, if you’re looking to find success in the countryside, then it’s a good idea to seek advice from someone like Mark Lumsdon Taylor, who will help you to transform your business and your ideas.
  • Do constant maintenance: If you’re living rural, then you are likely self-reliant when it comes to waste and heat management, something which would not be the case for urban residents. That’s why you’ll be the one having to fork out money for replacement equipment should something go wrong. Well, it’s always better if nothing goes wrong in the first place, so make sure your equipment is well maintained.

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