Sam Cover Discusses What 2021 Could Look Like for Chefs in the U.S.

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Sam Cover of Spokane Valley recently discussed what 2021 might look like for the restaurant industry and chefs across the country. 

The anticipation for a new year is mounting. Around the globe, 2020 was one of the most difficult years in decades. The COVID-19 pandemic crippled economies and shuttered the doors of countless businesses. The restaurant industry was one of the most impacted by the COVID-19 pandemic, as dining indoors became banned in many parts of the country, and many restaurants were forced to close their doors or resort solely to take-away service. Chef Sam Cover of Spokane Valley recently discussed what we can expect the restaurant industry to look like in 2020.  

Chef Sam Cover of Spokane explained that we can expect the restaurant industry to continue adapting over the next several months. One of the most major changes we will see is continuous advancement in technology. Restaurants that were likely not going to develop online ordering or delivery service for years to come will find themselves scrambling to adapt if they haven’t yet. 

“Unfortunately, we may see major chain restaurants ruling the market, as they find it easier to adapt to new technologies with their superior funding,” Sam Cover said. “It’s been sad to see so many independent restaurants close, and those still in existence will need to adapt before the face the same fate.”

Mr. Cover stated that 10 to 15 percent of all restaurants are expected to close throughout the pandemic. The best way to avoid closure is to adapt your restaurant to include delivery and take-out options that are as easy for the consumer as possible. Contactless payment methods curbside pick-up will continue to rule throughout the winter months and at least well into spring. Sam Cover explained the industry will likely benefit from outdoor seating options during the warmer months, as it did in the summer of 2020.

“The importance of advertising, and specifically digital advertising, will continue to rise,” Sam said. “Restaurants will need to become more digital in numerous ways.”

Sam Cover explained that digital advertising channels are especially important, as consumers will be searching for their favorite restaurants online more than ever before. They will also resort to social media outlets, like Facebook and Instagram, to view menus, message, and possibly order. Advertising through these outlets will help consumers locate restaurants and vice versa. 

Sam Cover a Spokane Valley native explained that digital ordering, which has already been in effect for restaurants like Domino’s and Chipotle for years, will need to be adopted for smaller restaurants to succeed. He expressed the importance of making ordering food as easy and convenient as possible for consumers. 

“The goal in 2021 will be to continue adapting and to make the experience as enjoyable as possible for our customers,” Sam Cover Spokane Valley said. “They may not be able to dine in at our restaurants, so we need to make sure we’re making top-quality food for them to take home, and we’re streamlining that process the best we can.”


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